Do Metrics Prove The Music? A Three-Year Trend Case Study
Posted on February 20, 2020
Pre-COVID, Stone Door Media Lab presented its findings on potentially predictive streaming music data in relation to Country radio airplay at the Country Radio Seminar in Nashville on February 20, 2020.
To view the 2020 Country Radio Seminar PowerPoint presentation “Do Metrics Prove The Music? A Three-Year Trend Case Study”, click HERE. And for the accompanying original presentation text that offers explanations and more details for each slide, click HERE.
For the unabridged 2019 Country Radio Seminar “The Metrics That Matter: Using Data to Predict the Hits”, click HERE. And for the accompanying original presentation text that offers explanations and more details for each slide, click HERE.
For the unabridged 2018 Country Radio Seminar “Matrix of the Metrics” PowerPoint presentation, click HERE.
For the original 2017 “Dicing the Data” PowerPoint deck, click HERE. And for the accompanying original presentation, click HERE.
The Stone Door Media Lab is a Monterey, California-based firm providing ratings research, media consumption analysis, industry white papers and related business intelligence. Stone Door works with a diverse range of accounts including Fortune 500 companies. Clients include research firms, technology developers, entertainment industry companies and digital media specialists. Managing Partner Jeff Green notes, “We work to identify revenue opportunities by determining correlations and causality of traditional media, DSPs and social media for artists, labels, managers, publishers, agents and corporate marketers.”
In addition to commissioned assignments, Stone Door Media Lab both underwrites projects and partners with various firms and specialists. “There are always new questions across the media and entertainment industries that need to be answered,” Green says. “Our goal is to extract meaningful information from the deluge of data by collaborating with experts from many creative, business and academic sources.”
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Matrix of the Metrics: Using Data to Project Radio Hits
In cooperation with Nielsen Music/BDS, Mediabase and Country Aircheck, Stone Door Media Lab presented its findings on potentially predictive data in relation to Country music airplay at the 49th annual Country Radio Seminar (CRS) in Nashville on February 7, 2018.
For the unabridged 2018 Country Radio Seminar “Matrix of the Metrics” PowerPoint presentation, click HERE. This deck includes many more slides and additional information that, owing to time constraints, were not shown at CRS.
For the original 2017 40-slide PowerPoint deck with all the details, click HERE. And for the accompanying original six-page presentation text that offers explanations and more details for each slide, click HERE.
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Posted on March 3, 2017
September 2017: In cooperation with Nielsen Music/BDS, Mediabase and Country Aircheck, Stone Door Media Lab presented its latest findings on potentially predictive data in relation to Country music airplay at the 2017 NAB/RAB Radio Show in Austin, Texas.
For the September 2017 “Dicing The Data” PowerPoint presentation, click HERE. And click HERE for the accompanying text that offers explanations and more details for each slide.
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March 2017: Stone Door Media Lab partners with Country Aircheck on Radio Music Decision Survey
A March 2017 study conducted by the Stone Door Media Lab and leading Country radio trade publication Country Aircheck shows for the first time which of 38 factors most influence radio station program directors in their decisions to add new singles or increase airplay on current music.
READ THE FULL REPORT. You can click HERE to see the 40-slide PowerPoint deck with all the details. And click HERE for the accompanying six-page presentation text that offers explanations and more details for each slide.