NEW! In cooperation with Nielsen Music/BDS, Mediabase and Country Aircheck, Stone Door Media Lab offers its latest findings on potentially predictive data in relation to Country music airplay, as presented at the 2017 NAB/RAB Radio Show in Austin, Texas.
This report is an updated and expanded study originally presented at the Country Radio Seminar on March 2017 by the Stone Door Media Lab and leading Country radio trade publication Country Aircheck, with airplay data courtesy of Mediabase. The report showed for the first time which of 38 factors most influence radio station program directors in their decisions to add new singles or increase airplay on current music. The report also documents how certain programming behaviors and chart performance characteristics indicate correlations to the outcome of Country singles.
For the original March 2017 report, click HERE to see the original 40-slide PowerPoint deck with all the details. And click HERE for the accompanying original six-page presentation text that offers explanations and more details for each slide.
The Stone Door Media Lab is a Monterey, California-based creative think tank providing ratings research, customer data, digital media consumption analytics, market analysis, industry white papers and related business intelligence on both domestic and international initiatives. Stone Door works with a wide range of accounts including Fortune 500 companies. Clients include research firms, technology developers, entertainment industry companies and digital media specialists. Says Partner Jeff Green, “We work to identify meaningful revenue opportunities by determining correlations and causality of specific efforts undertaken by traditional and digital media, artists, labels, corporate marketers and social media service providers.”
In addition to commissioned assignments, Stone Door Media Lab both underwrites projects and partners with various firms and specialists. “There are questions across the media and entertainment industries that need to be answered,” Green says. “Our goal is to extract meaningful information from the deluge of data by collaborating with experts from many creative, business and academic sources.” The Lab also will regularly publish industry research findings, which will be available free via sign-up here.