NEW! Stone Door Media Lab Partners with Country Aircheck on Radio Music Decision Survey
A new study (March 2017) conducted by the Stone Door Media Lab and leading Country radio trade publication Country Aircheck shows for the first time which of 38 factors most influence radio station program directors in their decisions to add new singles or increase airplay on current music. You can click HERE to see the 40-slide PowerPoint deck with all the details. And click HERE for the accompanying six-page presentation text that offers explanations and more details for each slide.
The Stone Door Media Lab is a California-based creative think tank providing ratings research, customer data, digital media consumption analytics, market analysis, industry white papers and related business intelligence on both domestic and international initiatives. Stone Door works with a wide range of accounts including Fortune 500 companies. Clients include research firms, technology developers, entertainment industry companies and digital media specialists. Says Partner Jeff Green, “We work to identify meaningful revenue opportunities by determining correlations and causality of specific efforts undertaken by traditional and digital media, artists, labels, corporate marketers and social media service providers.”
In addition to commissioned assignments, Stone Door Media Lab both underwrites projects and partners with various firms and specialists. “There are questions across the media and entertainment industries that need to be answered,” Green says. “Our goal is to extract meaningful information from the deluge of data by collaborating with experts from many creative, business and academic sources.” The Lab also will regularly publish industry research findings, which will be available free via sign-up here.