Matrix of the Metrics: Using Data to Project Radio Hits
NEW! In cooperation with Nielsen Music/BDS, Mediabase and Country Aircheck, Stone Door Media Lab offers its latest findings on potentially predictive data in relation to Country music airplay, as presented at the 49th annual Country Radio Seminar (CRS) in Nashville on February 7, 2018.
For the new, unabridged 2018 Country Radio Seminar “Matrix of the Metrics” PowerPoint presentation, click HERE. This deck includes many more slides and additional information that, owing to time constraints, were not shown at CRS.
For the original 2017 40-slide PowerPoint deck with all the details, click HERE. And for the accompanying original six-page presentation text that offers explanations and more details for each slide, click HERE.
The Stone Door Media Lab is a Monterey, California-based firm providing ratings research, media consumption analysis, industry white papers and related business intelligence. Stone Door works with a wide range of accounts including Fortune 500 companies. Clients include research firms, technology developers, entertainment industry companies and digital media specialists. Says Partner Jeff Green, “We work to identify meaningful revenue opportunities by determining correlations and causality of traditional and digital media, artists, labels, corporate marketers and social media service providers.”
In addition to commissioned assignments, Stone Door Media Lab both underwrites projects and partners with various firms and specialists. “There are always new questions across the media and entertainment industries that need to be answered,” Green says. “Our goal is to extract meaningful information from the deluge of data by collaborating with experts from many creative, business and academic sources.” The Lab regularly publishes industry research findings, available via this website.
Posted on March 3, 2017
September 2017: NEW! In cooperation with Nielsen Music/BDS, Mediabase and Country Aircheck, Stone Door Media Lab offers its latest findings on potentially predictive data in relation to Country music airplay, as presented at the 2017 NAB/RAB Radio Show in Austin, Texas.
March 2017: Stone Door Media Lab partners with Country Aircheck on Radio Music Decision Survey
A new study (March 2017) conducted by the Stone Door Media Lab and leading Country radio trade publication Country Aircheck shows for the first time which of 38 factors most influence radio station program directors in their decisions to add new singles or increase airplay on current music.
READ THE FULL REPORT. You can click HERE to see the 40-slide PowerPoint deck with all the details. And click HERE for the accompanying six-page presentation text that offers explanations and more details for each slide.